Cinemark’s Century Theaters, located in La Quinta California, is a state of the art entertainment destination. Complete with 12 auditoriums all in 4K crisp, clear digital projection. Six of the 12 auditoriums will include Cinemark’s immersive RealD 3D capability. All auditoriums are enhanced by digital surround sound systems. The lobby is a cafeteria-style, self-serve concession stand, complete with bottled and draft beer, wine, and frozen cocktails. All the seats in the auditoriums are spacious and comfortable reclining chairs, making the viewing experience relaxing. Cinemark takes pride in creating the best entertainment experience in the industry. This theater is not just something to see, it is something to experience.